Check Who's Actually Behind It
An anonymous "team" with no verifiable people behind it is a genuine warning sign — if you can't tell whether the "lead artist" or "marketing director" is a real person, that's worth pausing on. A publicly identified team isn't proof of legitimacy on its own, but its complete absence is a red flag worth taking seriously.
Watch for Manufactured Hype
Fake follower counts, bot-driven Discord activity, and bought celebrity endorsements are all cheap to fake and common in pump-and-dump setups — where a small group inflates the price among themselves before selling into the hype they created. A project's popularity is easy to fake; verify it independently rather than taking it at face value.
The One Absolute Rule
No legitimate project, marketplace, or support agent will ever ask for your seed phrase or private key — full stop, no exceptions. Any message claiming otherwise, however official it looks, is a scam.
Telling a genuine project from a well-disguised scam gets easier once you know the patterns. NFT Know-How covers exactly what to check before you ever connect a wallet.
ℹ️ This article draws on publicly available sources and is correct as of September 9, 2026. Crypto moves fast — prices, fees, and regulations can change, so always verify anything time-sensitive before acting on it.